Articles on design, products and AI by Antonin Kus.https://antoninkus.com/https://antoninkus.com/blog/intuition-in-design-isnt-guessing/https://antoninkus.com/blog/intuition-in-design-isnt-guessing/I’ve always struggled with how much weight some people give to process in design. Not because structure or workflow don’t matter, but because at some point…Tue, 10 Feb 2026 00:00:00 GMThttps://antoninkus.com/blog/when-efficiency-becomes-the-headline/https://antoninkus.com/blog/when-efficiency-becomes-the-headline/Almost two years ago, I wrote about the growing obsession with efficiency in AI - how the chase for speed and perfect output quietly reshapes what we…Mon, 08 Dec 2025 00:00:00 GMThttps://antoninkus.com/blog/the-real-question-were-not-asking-about-ai/https://antoninkus.com/blog/the-real-question-were-not-asking-about-ai/We love simple stories. Heroes or villains. Progress or decline. With AI, the divide is almost predictable: one side insisting it will make us smarter, the…Fri, 05 Dec 2025 00:00:00 GMThttps://antoninkus.com/blog/ai-when-we-stop-doing-we-stop-knowing-then-what/https://antoninkus.com/blog/ai-when-we-stop-doing-we-stop-knowing-then-what/I’ve never believed the line “you don’t need to know things, you just need to know where to find them.”Thu, 28 Aug 2025 00:00:00 GMThttps://antoninkus.com/blog/great-ai-will-be-defined-by-how-it-listens/https://antoninkus.com/blog/great-ai-will-be-defined-by-how-it-listens/AI is almost everywhere. It writes, draws, codes, plans, and executes. It provides insights, recommendations, and sometimes even life advice. While this is…Mon, 09 Jun 2025 00:00:00 GMThttps://antoninkus.com/blog/designed-by-numbers-loved-by-no-one/https://antoninkus.com/blog/designed-by-numbers-loved-by-no-one/Not everything that matters fits into a chart. Letting numbers lead every decision risks losing what actually makes a product good.Wed, 04 Jun 2025 00:00:00 GMThttps://antoninkus.com/blog/the-ai-boom-will-efficiency-replace-creativity-and-privacy/https://antoninkus.com/blog/the-ai-boom-will-efficiency-replace-creativity-and-privacy/If you've read my past articles, you may recall that I haven’t been particularly excited about the latest AI hype. It might seem like an unpopular opinion.…Tue, 10 Sep 2024 00:00:00 GMThttps://antoninkus.com/blog/ai-chasing-efficiency-or-perfection/https://antoninkus.com/blog/ai-chasing-efficiency-or-perfection/AI is everywhere, and everyone is excited about it. Am I excited? Not much - yet. Don't get me wrong, I am excited about AI in general. But from my point of…Wed, 17 Jan 2024 00:00:00 GMThttps://antoninkus.com/blog/rediscovering-human-essence-in-design/https://antoninkus.com/blog/rediscovering-human-essence-in-design/Firstly, I’d like to express that for over 8 years, I have worked at Countly - a product analytics company, or, to phrase it more precisely, a digital…Fri, 08 Dec 2023 00:00:00 GMT